Research

Interests

Digital Media, Human-Computer Interaction, Marketing & Public Policy, Applied Microeconomics, Causal Inference

Working Papers

• Hot Triggers vs Cold Preferences: Consumption Patterns in Digital Media, with Puneet Manchanda

  • Honorable Mention, 2024 John A. Howard Doctoral Dissertation Competition

1. • Is Video Gaming Addictive?: An Empirical Analysis, with Puneet Manchanda

     • Outstanding Project Design Award, 2020 Michigan Institute for Data Science Annual Symposium, University of Michigan

Work in Progress

• Persuasion and Dark LLMs

• The Impact of Generative AI on Consumer Engagement, with D. Sofía Calderón

• Enduring Influence in Social Media, with Ruiqing Xu and Siva Balasubramanian