Research
Interests
Substantive: Digital Media, Consumer Engagement, Marketing & Policy, Industrial Organization
Methodological: Theory-Driven Models, Applied Econometrics, Causal Inference
Working Papers
Hot Triggers vs Cold Preferences: Consumption Patterns in Digital Media, with Puneet Manchanda
Honorable Mention, 2024 John A. Howard/AMA Doctoral Dissertation Award Competition
MarkTech Conference 2024, Columbia University
Marketing Science Conference 2023, University of Miami
Is Video Gaming Addictive?: An Empirical Analysis, with Puneet Manchanda
Marketing Science Conference 2021, University of Rochester
Outstanding Project Design Award 2020, Michigan Institute for Data Science Annual Symposium, University of Michigan
Work in Progress
Innovation and Airline Networks
The Impact of Generative AI on Consumer Engagement, with D. Sofía Calderón
Enduring Influence in Social Media, with Ruiqing Xu and Siva Balasubramanian