Contact
+1 (734) 294-7093
Stephen M. Ross School of Business
University of Michigan
701 Tappan Avenue
Ann Arbor, MI 48109
I am a Ph.D. Candidate in Quantitative Marketing at the Stephen M. Ross School of Business, University of Michigan. My main research interests are theory-driven models, state-dependence, digital media, and experiential markets. I am also interested in topics at the intersection of marketing, policy, and development economics.
In my job market paper, I study how the events experienced during the consumption of digital media cause individuals to overconsume due to affective responses that impact decision-making. We develop a dynamic model of consumption and take it to video game data. Counterfactuals show that in-game experiences cause players to deviate from their optimal consumption path.
In my job market paper, I study how the events experienced during the consumption of digital media cause individuals to overconsume due to affective responses that impact decision-making. We develop a dynamic model of consumption and take it to video game data. Counterfactuals show that in-game experiences cause players to deviate from their optimal consumption path.
Work in Progress:
- Hot Triggers vs Cold Preferences: Consumption Patters in Digital Media with Puneet Manchanda (Job Market Paper)
- Is Video Gaming Addictive?: An Empirical Analysis with Puneet Manchanda
- Learning, Habit Formation, and Spillovers in Video Game Free Trials with Puneet Manchanda
- Personality-Based Communication: An Application to Consumer Loans with Puneet Manchanda
