I am an Assistant Professor of Business Analytics and Strategy at the Stuart School of Business, Illinois Institute of Technology. In my research, I leverage insights from economic theory and psychology to develop quantitative models of consumer behavior.

I earned my Ph.D. in Quantitative Marketing from the University of Michigan, where my dissertation examined the drivers of consumption and mechanisms of addiction in digital media. This work received an honorable mention in the 2024 John A. Howard Doctoral Dissertation Competition, organized by the American Marketing Association.