I am an Assistant Professor of Business Analytics and Strategy at the Illinois Institute of Technology. I am interested in policy-oriented questions related to consumer behavior, such as overconsumption, addiction, ethics of human-AI interaction, and how public policies impact consumer or firm behavior and determine market outcomes.

I received my Ph.D. in Quantitative Marketing from the University of Michigan, where my dissertation examined impulsivity and addiction in the consumption of digital media. This work received an honorable mention in the 2024 John A. Howard Doctoral Dissertation Competition, organized by the American Marketing Association. Before that, I completed my MA at the Pontifical Catholic University of Rio de Janeiro and my BA at the Getulio Vargas Foundation, both in Economics.