I am an Assistant Professor of Business Analytics and Strategy at the Stuart School of Business, Illinois Institute of Technology. 

I earned my Ph.D. in Quantitative Marketing from the Stephen M. Ross School of Business at the University of Michigan, where I studied video game addiction and mechanisms of overconsumption in digital media. In my research, I leverage insights from economic theory and psychology to develop quantitative models of consumer behavior, with a focus on consumer engagement, digital media, state dependence, and topics at the intersection of business and public policy.