I am a Ph.D. Candidate in Quantitative Marketing at the Stephen M. Ross School of Business, University of Michigan.

My main research interests are theory-driven models, state dependence, digital media, and experiential markets. I am also interested in topics at the intersection of marketing and public policy.

Before joining Ross, I earned an M.A. from the Pontifical Catholic University of Rio de Janeiro (PUC-Rio) and a B.S. from the Getulio Vargas Foundation (FGV), both in Economics.